Just one word and you have an image. Pinterest. Full of everything you can only imagine, overflowing with inspiring images of what people do, create, eat, wear, drink; of how they live, exercise, flex. Both a blessing and a curse, some may say. From the social media marketing point of view - Pinterest brings the attention to a product or a trend in a totally new way than Instagram or Facebook do. On mentioned apps we create our stories:
@nikolafurman
This is a selection of photos from my Instagram account. By every photo I put there, I want to tell a little story. As Simon Porte Jacquemus said in his lecture for Institut Francais de la Mode, "I wanted to do fashion really to tell stories. It was mostly that, it was not the obsession with a garment, it was the obsession to say something, to tell a piece of yourself through this prism. The stories that I had in mind, it was simple stories, stories of women in the south of France, a woman who takes her car, who goes to the beach". That is what we usually do on our social medias profiles - we are creating a story of our life, how we want people to see it.
The first picture of my neon orange nails - I took this photo over 20 times before I managed to find one I liked. And I bet if I asked you to show me your photo albums (but not the favourites album ;)), it would be a collage of sets of 20 similar photos. AND IT'S OK. I used to be a little embarrassed, until I saw how relatable my camera roll was to some of my friends'.
The second picture on the contrary, was the only picture someone took of me and my boyfriend on a house party. And it immediately told a story I really wanted to share - how much fun we had, how youthful and happy we felt (+ it was aesthetically pleasing hehe). So it landed on my ig. The third one was a spontaneous shot, which took me 30 minutes (I barely managed to take this face mask off!). But they were all my shots - something I put an effort into, and what most of us do. Little touch-ups, little love gestures towards our shots, all to create a story.
Where does the Pinterest's difference lay? Well, the boards we create are not OUR stories. They are the stories of other people that we love so much, we decided to pin them and get inspired by them in our lives. We want our story to look like theirs, so we pin it. My boards are categories of things that I aspire to be in the future:
1. to be bright
2. to be respected
3. to be stylish
4. to be cultured
5. to be loved
in not a particular order. If you don't know what Pinterest is, you probably do the same thing with who you follow on Instagram. Sometimes liking what you see on someone else's instagram is what you are going to have on yours. Other times you are going to go insane because maybe it doesn't work quite as well, but that's a separate topic.
What we are talking about in here is a TREND. If you have a Pinterest board for years, you can notice a tendency of it changing with time. Maybe it was darker during winter time and now that spring is coming it's brighter? Maybe you like different things now? Maybe you were influenced by what you saw on your Proposed Pins? Maybe! Pinterest is a wonderful tool when you're planning to move house, when you're planning a wedding, or just to satisfy your hungry eyes with something pretty and positive on your feed. But what Pinterest often does is it shows you what you should like. If you pin something, it will show you hundreds of similar photos. Example 1 after pinning a beautiful street style with menswear suit jacket:
source: Pinterest
My Pinterest is where I want to be in the future, sometimes literally ;). I can see how my Pinterest boards change depending on what I see or read about. I am depending on my social media feeds to inspire (feed;)) me, and they often leave me hanging. Why is that? Because sometimes we get lost in trends we see around us just to realise that maybe it's not us. And this is good! That means we're tired of seeing the same thing and we chase something new, something inspiring! This is where Pinterest can be an amazing source of inspiration - when you know what you're looking for. It can be a perfect place to discover new styles, new hobbies and new, new, new!
source: Pinterest
So, comment if you have your Pinterest boards (if you do, link them!). Also let me know if I'm the only person who just embarrassed herself publishing her camera roll with millions options of the same shot... Hope to see you soon!
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